Social Media (under review)

Overview

OCHA uses number of social medias for different purpose at corporate, regional and country level. Facebook and Twitter are the most commonly used social medias at regional and country office level.

Lists of social medias in use at corporate level

Role of IMOs

Preparing content for social media and social media monitoring is mainly the responsibility of strategic communication unit. However IMOs can provide support in customizing maps and infographs in size and format and improving photo qualities suitable for social media usage. These include:

• Recreate maps and infographs with size suitable for web interface

One-column map size example

• Resize and or crop photos, maps and infographs

• Maintain proportion (aspect ratio) of distorted images

• Enhance image quality

• Improve image resolution

• Advise on the selection of image formats (best image quality vs manageable file size)

Basic tips and tools

• Crop tool and Snipping tool to take screenshot of images

• Hold Shift key when resizing images/maps to maintain proportion of width and height

• Keep it simple. Avoid applying visual effects to images such as shadow, glow, reflection or 3D effects