Overview
OCHA uses a number of social media for different purposes at corporate, regional and country level. Facebook and Twitter are the most commonly used social media at regional and country level.
List of social media in use at corporate level
Platform | Hyperlink |
Doodle | |
Exposure | |
FlickR | |
Hashtracking | |
Mailchimp | |
Medium | |
Smugmug | |
SproutSocial | |
Storify | |
Twitter Global Arabic | |
Twitter Global English | |
Twitter Global French | |
Twitter OCHA Policy | |
Vimeo | |
YouTube |
Role of IMOs
Preparing content for social media and social media monitoring is mainly the responsibility of the communications unit. However, IMOs can provide support in a number of ways. These include:
Recreate maps and infographics in a size size suitable for web interface
One-column map size example
Resize and/or crop photos, maps and infographics
Maintain proportion (aspect ratio) of distorted images
Enhance image quality
Improve image resolution
Advise on the selection of image formats (best image quality vs manageable file size)
Basic tips and tools
Crop tool and Snipping tool to take screenshots of images
Hold Shift key when resizing images/maps to maintain proportion of width and height
Keep it simple. Avoid applying visual effects to images such as shadow, glow, reflection or 3D effects
Resources
OCHA Graphics Stylebook - Visual Identity, the latest version
Visual templates for social media - on the new Brand Portal
United Nations Secretariat Guideline for the Personal Use of Social Media