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Overview
OCHA uses number of social medias for different purpose at corporate, regional and country level. Facebook and Twitter are the most commonly used social medias at regional and country office level.
Lists of social medias in use at corporate level
Platform | Hyperlink |
Doodle | |
Exposure | |
FlickR | |
Hashtracking | |
Mailchimp | |
Medium | |
Smugmug | |
SproutSocial | |
Storify | |
Twitter Global Arabic | |
Twitter Global English | |
Twitter Global French | |
Twitter OCHA Policy | |
Vimeo | |
YouTube |
Role of IMOs
Preparing content for social media and social media monitoring is mainly the responsibility of strategic communication unit. However IMOs can provide support in customizing photos, maps and infographs in a format size and format and improving photo qualities suitable for social media usage. This includes:
Resizing and or croppingThese include:
Recreate maps and infographs with size suitable for web interface
One-column map size example
Image AddedResize and or crop photos, maps and infographs keeping proportionEnhancing
Maintain proportion (aspect ratio) of distorted images
Enhance image quality
Improving Improve image resolution
Advise on the selection of image formats (best image quality vs manageable file size)
Basic tips and tools
Crop tool and Snipping tool to take screenshot of images
Hold Shift key when resizing images/maps to maintain proportion of width and height
Keep it simple. Avoid applying visual effects to images such as shadow, glow, reflection or 3D effects
Resources
OCHA Graphics Stylebook- Visual Identity, the latest version
Visuals templates for social media - on the new Brand Portal
United Nations Secretariat Guideline for the Personal Use of Social Media